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End-to-end social.
No fluff.

Senior Social Media Specialist delivering strategy, creative, and execution end to end - for brands that want more than just “posting” with as little faff as possible.

Almost a decade of Social experience

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Clear strategy

Confident

execution

No hand- holding 

How it works

I partner with brands & agencies that need strategic clarity, creative direction, or extra capacity across social.

 

Whether it’s leading on strategy, shaping campaigns, or stepping in to deliver end to end, I integrate seamlessly and keep things moving.

Strategy

Audience insight, content direction and campaign planning grounded in platform-first thinking.

Big Title

Creative

Concept development, production oversight, shoot direction, shaping ideas into high performance content.

Execution

Hands-on creation, channel management, optimisation, and performance tracking - delivered with ease.

From 30 likes to 30,000 using strategic audience intel

Branston Bean’s social needed a sharper, audience-led approach. Insight in, guesswork out. Engagement moved from 20–30 interactions to tens of thousands - delivering a 5,000%+ increase in reach without additional creative or paid spend.

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Launching premium hair brand KERASILK on social

KERASILK required a social presence built from the ground up — not just content, but clear direction. I led the channel launch end to end, defining strategy, shaping creative, overseeing production, and executing across platforms to establish a premium, platform-native presence from day one.

Turning real love stories into scalable brand content

I developed and led a campaign centred on real couples and their proposal journeys - pairing emotional storytelling with curated product edits.

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The result: 6 campaign films, social-first cutdowns, and 40+ additional brand and e-commerce assets delivered from one streamlined production.

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