KERASILK

Kerasilk launched as a premium haircare brand with no existing social presence. I led the end-to-end digital launch, acting as Senior Lead and Core Strategist across strategy, creative direction and execution.

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Results

Scaled social audience from 0 to 17,000 followers within 12 months
Delivered multiple viral pieces of content, driving disproportionate awareness for a newly launched brand
Established a clear, premium digital presence in a highly saturated haircare market
Achieved strong organic performance with content consistently outperforming benchmarks

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Approach
Defined the overarching digital strategy across social, email and website
Built and launched all social channels from the ground up

Led creative direction, content production and campaign rollouts
Managed budgets, stakeholders and global teams to ensure cohesive brand positioning
Positioned social as a core brand channel - balancing reach, performance and premium storytelling

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The result was a fully established, culturally relevant social presence built from zero, capable of competing in a crowded global category.